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Meta
Tags Optimization Tutorials: |
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Want to get your web site higher in the search
results from a search engine? Then the best way is
by the correct use of Meta tags.
As 95% people using search engines only look at the
top 20 search results, it is important to get your
web site as high as possible.
Several meta tags where introduced by the popular
search engines, Infoseek and AltaVista, to help there
search engines index web pages, most now use meta
tags to index pages.
If you want your web site indexed then consider using
Meta tags.
Meta tags go in the head of your web page, in-between
the HTML tags, and .
There are a number of different Meta tags that you
can use, but the most important ones are the Description and
the Keywords Meta tags
as well as having a title for the web page.
Title
The title of your web page should also be in the document
head, which you want to make as descriptive as possible
for the search engines to index.
Description
This tag is used to give a short description of the
contents of your web page, and is often used by search
engines in the search results as a description of
what your page contains. However, many search engines
will only display the first 20 characters, so be as
short and descriptive as possible.
Keywords
To help get your web site up in the ratings you can
supplement the title and description with a list of
keywords, separated by commas, that some one might
type into a search engine when looking for a site
like yours. Most search engines will index the first
64 characters in this Meta tag.
Rating
This is used to give the web page a rating for the
appropriateness for kids. The ratings are, general,
mature, restricted, and 14 years.
The rest of the tags are not necessary but I shall
run through them anyway.
Author
This is used to identify the author of the web page.
Copyright
This one identifies any copyright information there
is for the web page.
Revisit-After
The revisit-after meta tag is useful for sites where
the content changes often and tells the search engine
how often to revisit your site. The example below
will tell the search engine to revisit your site ever
31 days.
Expires
This meta tag is used by responsible web masters to
let the search engine know when the page expires and
can be removed from the search engines directory.
It can either be set to never, or a date in the format
day, month, year, eg. 28 June 2003.
Distribution
Tells the search engine who the page is meant for
and can be set to; global, for everyone, local, for
regional sites, and UI, for Internal Use.
Robots
This Meta tag is used is used to tell the search engine
whether you want the web page indexed or not. You
only really need to use this Meta tag if you DON'T
wont your web page indexed. The values for this tag
are: -
| index(default) |
Index the page |
| noindex |
Don't index the page |
| nofollow |
Don't index any pages hyper-linked to this
page |
| none |
Same as "noindex, nofollow" |
Meta Tags Example
Below is an example of the head of a document containing
Meta tags for search engines and a title for the web
page: -
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Meta Tags For
Search Engines
Tutorial on Meta Tags
optimisation.
meta
tags, tutorial, training, HTML
general
2001,
Web Wiz Guide31
Daysnever
global
index
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